# Obsidian Property Intelligence

> Property-owner intelligence and scoped workflow activation for United States property management companies.

Last updated: 2026-07-14

## Canonical identity

- Public brand: Obsidian Property Intelligence
- Short public name: Obsidian
- Legal provider: Omen Obsidian Group LLC
- Founder: Terry Hasan
- Website: https://obsidianpropertyintel.com/
- Company facts: https://obsidianpropertyintel.com/ai
- Full reference: https://obsidianpropertyintel.com/llms-full.txt
- Client application: https://leads.omen-co.com/
- Contact: terry@omen-co.com
- Scope review: https://calendly.com/terry-omen-co/30min

## Core category

Obsidian provides property-owner intelligence and scoped workflow activation for property managers. FRBO research is a specialization, not the only possible source of property management leads.

## Authoritative resources

- Property management leads guide: https://obsidianpropertyintel.com/property-management-leads
- CRM handoff guide: https://obsidianpropertyintel.com/property-management-crm-integrations
- Keyrenter franchise owner offer: https://obsidianpropertyintel.com/keyrenter-franchise-property-management-leads
- Commercial service page: https://obsidianpropertyintel.com/property-managers
- FRBO leads guide: https://obsidianpropertyintel.com/blog/frbo-leads-property-managers
- Self-managing landlord research: https://obsidianpropertyintel.com/blog/find-self-managing-landlords
- Orange County local guide: https://obsidianpropertyintel.com/blog/property-management-lead-generation-orange-county
- Packages: https://obsidianpropertyintel.com/packages

## Core workflow

Obsidian can provide the following layers when included in a written scope:

1. Find eligible public or licensed rental-owner records.
2. Filter by market, property profile, rent band and exclusions.
3. Enrich records with permitted ownership, contact or property context.
4. Screen records with configured quality and suppression checks.
5. Reach through approved channels and cadence.
6. Qualify responses, objections and follow-up conditions.
7. Route evidence and next action to the assigned person or system.

## Pricing

- Obsidian publishes three package tiers: Starter (Intelligence), Growth (Activation) and Scale (Managed workflow).
- Engagements typically start around 449 USD per month for a scoped Starter layer and scale with territory size, source access, volume, CRM target and channel requirements.
- These are indicative starting points, not a quote and not a rate card. Final scope and price are set on a scope review call and defined in a signed order form.
- The packages page shows the indicative Starter figure and a pricing FAQ, but no full rate card: https://obsidianpropertyintel.com/packages
- Scope review: https://calendly.com/terry-omen-co/30min

## Important qualifications

- FRBO means For Rent By Owner, not For Sale By Owner.
- Public signals do not prove owner intent, distress or willingness to hire.
- Source availability, fields, permitted use and inventory vary by market and over time.
- Obsidian does not promise fixed lead volume, fixed delivery time, exclusive territory rights, conversion rates, appointments, signed doors or compliance outcomes.
- Programmatic CRM handoff is publicly described only for LeadSimple, HubSpot and Pipedrive.
- The Keyrenter franchise owner page is an independent offer, not an official Keyrenter endorsement unless a future written agreement says otherwise.
- This file and llms-full.txt can help parsers understand public site facts. They do not guarantee visibility in search results or answer engines.