Published packages
These starting packages separate intelligence, activation, and managed operation. Final scope can change with territory size, source access, volume, CRM API target, and channel requirements. Programmatic handoff can be scoped for LeadSimple, HubSpot, or Pipedrive.
Starter
Typically starts around $449/month
Defined-market sourcing and a reviewable record queue.
Indicative starting point, not a quote. Outreach and response handling are not included unless added in writing.
Growth
Priced on scope review
Intelligence plus a configured activation and disposition layer.
Volumes, channels, and usage allowances must be listed in the order form.
Scale
Priced on scope review
A managed operating cadence for a defined market.
No appointments, signed doors, revenue, or return on investment result is promised.
Same layers, two names
The homepage describes the engagement by what it does for you. This page names the published package. They are the same three layers; nothing is added or removed between the two pages.
| Homepage name | Published package | What you receive | Who does the outreach |
|---|---|---|---|
| Market Intelligence | Starter (Intelligence) | A defined-market, source-linked owner queue with ownership and property context where available, exported for your review. | Your team. Outreach is not included unless added in writing. |
| Outreach + Handoff | Growth (Activation) | Everything in Starter plus permitted enrichment, screening, an approved outreach workflow, and response and handoff records. | Obsidian, through the channels and cadence approved in the order form. |
| Managed Pipeline | Scale (Managed workflow) | Everything in Growth plus ongoing queue review, calibration, follow-up and QA cadence, and CRM-aligned routing. | Obsidian runs the operating cadence; you take qualified handoffs. |
Before any commitment
The call is a working session on your territory, not a pitch. Bring your ZIP codes or cities, property profile, rent band, exclusions, and how follow-up works today.
Territory, asset types, rent band, unit count, and known client or competitor exclusions are written down before anything is sized.
Which public or licensed sources are eligible in that market, what fields they actually expose, and what that means for a realistic operating range. No volume is promised.
Starter, Growth, or Scale; permitted channels; CRM target and field map; responsibilities on each side; and the evidence retained per record. Price follows from that scope and goes into a signed order form.
Own-numbers model
Use your average monthly management revenue per door, expected retention, gross margin, sales close rate, and total program cost. Do not substitute a vendor's illustrative conversion rate for your own operating history.
| Input | Your number | Why it matters |
|---|---|---|
| Monthly gross revenue per signed door | Enter your actual average | Sets the revenue side of the model. |
| Expected retained months | Use a conservative cohort | Shows the difference between a door and its lifetime value. |
| Gross margin | Use finance data | Revenue is not contribution. |
| Qualified-response-to-close rate | Use your CRM history | The vendor does not control the close. |
| Total program and usage cost | Include add-ons | Prevents understating acquisition cost. |
There is no “real conversations” guarantee. A written agreement should define deliverables, review rights, usage allowances, exclusions, dependencies, and remedies for missed deliverables—not promise an uncontrollable sales outcome.
Pricing questions
Straight answers to the two questions every buyer asks first.
Engagements typically start around $449 per month for a scoped Starter intelligence layer. Price scales with territory size, source access, volume, CRM API target, and channel requirements. That figure is an indicative starting point, not a quote; the final price is set on a scope review call and defined in a signed order form.
Because scope drives cost. Two markets with the same package can differ materially in source mix, volume, and channel requirements, so publishing one fixed number for every territory would be misleading. The scope review call establishes your source mix and a realistic operating range before any commitment.
Before purchase