For U.S. property managers

Find rental owners with evidence attached.

Obsidian helps property management companies narrow broad rental and ownership signals into reviewable owner queues, apply market-specific qualification rules, and route qualified responses when outreach is included in the written scope.

Review my territory Learn how property management leads work

No fixed lead volume, signed-door outcome, exclusive territory right, or compliance result is promised. Scope and source coverage are confirmed before kickoff.

Commercial service

Separate observed facts from inferred urgency.

FRBO status, visible listing age, rent, property type, ownership context, and response notes can help prioritize work. They should not be turned into claims that an owner is distressed, dissatisfied, or ready to hire unless the owner says so.

Who this is for

Property management companies that want to sign more rental owners.

Obsidian is built for the person responsible for owner acquisition at a U.S. property management company: an independent operator, a franchise owner, or a BDM at a multi-location team. It is not built for real-estate agents converting landlords into listing clients.

Independent operators

You have a territory and a follow-up process, and you want a queue of owners worth the time rather than a bulk list to sift.

Franchise owners

You want a repeatable owner-acquisition workflow that respects your territory and your CRM configuration. Obsidian is independent and is not affiliated with or endorsed by any franchisor.

Multi-location teams

You need consistent qualification fields and handoff records across markets so a BDM can act on a record without re-researching it.

What you receive

Intelligence only, or outreach and handoff as well.

The same three layers are published as Starter, Growth, and Scale on the packages page. The difference between them is who does the outreach and how much of the cadence Obsidian runs.

Layer You receive Outreach Handoff
Intelligence only (Starter) A defined-market queue of source-linked owner candidates with ownership and property context where available, exported for review. Your team calls and follows up. Export for your CRM or spreadsheet.
Outreach + Handoff (Growth) Everything in Starter plus permitted enrichment, screening, and an approved outreach workflow. Obsidian, on channels and cadence approved in writing. Disposition, objection, and next-action records; CRM API handoff can be scoped.
Managed Pipeline (Scale) Everything in Growth plus ongoing queue review, calibration, and a follow-up and QA cadence. Obsidian runs the operating cadence. Qualified responses routed to the assigned person or CRM.

No fixed lead volume, appointment count, signed-door outcome, or conversion rate is promised at any layer. Channel volumes, usage allowances, and add-on prices are listed in the order form.

Workflow

Seven stages, one reviewable path.

Obsidian can support owner intelligence, FRBO research, enrichment, screening, outreach support, qualification, and handoff when those layers are included in the written scope.

  1. 01Find

    Collect eligible public or licensed rental and owner records.

  2. 02Filter

    Apply market, asset type, rent band, and exclusion rules.

  3. 03Enrich

    Resolve permitted ownership or property context.

  4. 04Screen

    Check source quality, suppression, and review status.

  5. 05Reach

    Use only approved channels and cadence.

  6. 06Qualify

    Capture disposition, objection, interest, and timing.

  7. 07Route

    Send evidence and next action to the assigned person or system.

Market fit

Confirm the source mix before buying activity.

Obsidian is a fit when a property management company wants reviewable owner intelligence, defined territory rules, careful source handling, and accountable handoff fields. It is not a fit for teams looking for promised appointments, fabricated exclusivity, or unsupported lead-volume promises.

Territory controls

Service area, ZIP exclusions, property type, rent band, unit count, and known client or competitor exclusions can be applied before records reach the queue.

Source evidence

Records should carry the source context needed for review instead of arriving as unexplained names and numbers.

Accountable next state

Each record should resolve to review, suppress, contact, nurture, disqualify, qualify, or route according to the agreed workflow.

Market-fit review

What happens on the call.

The market-fit review is a working session on your territory. It ends with a written scope or a clear reason not to proceed. Bring your ZIP codes or cities, property profile, rent band, exclusions, and how follow-up works today.

  1. 01Territory

    Service area, asset types, rent band, unit count, and exclusions are written down first.

  2. 02Source mix

    Which public or licensed sources are eligible in your market and what fields they expose.

  3. 03Operating range

    A realistic range for the queue, stated with its assumptions. No volume is promised.

  4. 04Layer

    Intelligence only, outreach and handoff, or a managed pipeline.

  5. 05Channels

    Which outreach channels and cadence are approved, and which are excluded.

  6. 06Handoff

    CRM target, field map, and who owns each next action.

  7. 07Scope

    Deliverables, evidence retained, responsibilities, and price go into a signed order form.

Research resources

Use the right page for the job.

For broad channel strategy, read Property Management Leads: Sources, Qualification & Outreach. For CRM routing, read property management CRM integrations. For Keyrenter operators, review the independent Keyrenter franchise owner offer. For the specialist FRBO workflow, read FRBO leads for property managers.